A.P.C. is minimalistic chic. And sometimes slightly boring. But, however, it must be said, they use fine fabrics (especially wool) and the clothing is constructed well. Personally I like their fitted knitwear the best - as the knitted sweater above. I tried one on several times, didn't buy it though, don't know why, but I do like 'their Parisian touch'.
Update: saw this really nice A.P.C. anthracite knitted sweater at Zolamanola (Utrecht) this afternoon and guess what? I bought it! ;)
Photo via Harpersbazaar.