R13 was launched in the fall of 2009 in New York City and their jeans are made from Italian denim. They use a rugged but thin denim with just enough stretch to make their jeans feel very comfortable. How nice. And R13 turns out to be very strong at redesigning classic fits. For example, a baggy fit becomes a slouchy skinny fit and their skinny jeans is very relaxed...love this fit! How tempting. With special thanks to Denimology. You can buy R13 (only) at the recently opened shop 66 AVENUE in Amsterdam.