5 April 2014


Dressing like a tourist is the new ultimate fashion statement. Heard about normcore yet? Because this new word suddenly appeared into the fashion lexicon. Normcore recalls the early 90's. Instead of looking cool in the latest fashion trends you're now rocking high-waisted non-brand denim, pull over fleeces, white socks or white sneakers, plain cotton tees (remember Fruit of de Loom?) or roll-neck sweaters. Basically, anything that will allow you to stand out by looking anonymous. Beverly Hills 90210 clothes. Normal is the new cool. Is it really? Or is it all just a giant in-joke?

Photo via Pinterest. 

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